Friday, May 05, 2006
Get a Mac" TV Ads
THE MAC DEVCENTER NEWSLETTER
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The latest from http://www.macdevcenter.com/
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BUY 2 BOOKS DIRECT, GET 1 FREE
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Dear Mac Reader,
One of the problems I had with the old "Switcher" ads was their dash of
arrogance. I'm not really comfortable with putting the other guy down in
order to look better. So I held my breath when the latest parcel of TV
ads, "Get a Mac," hit the airwaves.
This group of six ads is different than the previous bundle. Instead of
one switcher, they pair a hip but likable Mac user with a nerdy but
likable Windows guy. They are each in their own worlds, but exhibit
tolerance for the other's. My takeaway on the spots is this: if you find
yourself in the Windows world by default, but it isn't really resonating
with you, there's an attractive alternative--Mac. If you're happy with the
clock and calculator as your bundled apps, then you'll probably want to
stay where you are.
Clean, entertaining, and to the point. I think Apple has done a nice job
with these spots. If you'd like to watch them yourself, go to this page on
the Apple site:
<http://www.apple.com/getamac/>
Until next time,
-Derrick
Derrick Story
O'Reilly Network Editorial Director
derrick@oreilly.com
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Run Windows on Your Intel Mac!
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*** Featured Articles ***
Xcode for the Rest of Us, Part II
Apple's Developer Tools are not just for the propeller-head set. There are
applications and utilities within that can make you more productive, solve
tough problems faster, and--dare we say?--put a measure of control into
your workday. Shelley Weiner shows you some very practical Xcode tools,
with a focus on FileMerge.
<http://www.macdevcenter.com/pub/a/mac/2006/05/02/filemerge.html>
***
A Survey of Open Source Apps Available for Mac OS X
Mac OS X has certainly benefited from open source software--both inside
the OS itself and running on top of the platform. In this article, John
Littler surveys standalone apps and package systems to provide you with an
overview of open source software for your Mac.
<http://www.macdevcenter.com/pub/a/mac/2006/04/26/open-source.html>
***
*** Mac Devcenter Top Five Articles Last Week ***
1. A Survey of Open Source Apps Available for Mac OS X
Mac OS X has certainly benefited from open source software--both inside
the OS itself and running on top of the platform. In this article, John
Littler surveys standalone apps and package systems to provide you with an
overview of open source software for your Mac.
<http://www.macdevcenter.com/pub/a/mac/2006/04/26/open-source.html>
***
2. Xcode for the Rest of Us, Part II
Apple's Developer Tools are not just for the propeller-head set. There are
applications and utilities within that can make you more productive, solve
tough problems faster, and--dare we say?--put a measure of control into
your workday. Shelley Weiner shows you some very practical Xcode tools,
with a focus on FileMerge.
<http://www.macdevcenter.com/pub/a/mac/2006/05/02/filemerge.html>
***
3. Top Ten Digital Photography Tips
You have a digital camera and have taken the typical shots of family and
friends. Now what? Here are ten tips to make your next batch of digital
images so impressive that people will ask: "Hey, what type of camera do
you have?" Guess what? It's not the camera.
<http://www.macdevcenter.com/pub/a/mac/2002/10/22/digi_photo_tips.html>
***
4. iPod shuffle Tips and Tricks
The iPod shuffle is the easiest-to-use iPod to date. But that doesn't mean
you can't customize how you listen and upload music. Scott Knaster shows
you some very handy tips and tricks for the shuffle and iTunes 4.7.1.
<http://www.macdevcenter.com/pub/a/mac/2005/02/15/shuffle.html>
***
5. Getting the Video out of Your New iPod--for Cheap!
Yes, you can spend extra dollars for Apple's sleek white video cable for
TV connectivity, or you can hack your own together for cheap. Erica Sadun
shows you how.
<http://www.macdevcenter.com/pub/a/mac/2005/11/18/video-ipod.html>
***
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